Media Economics Economic Issues in the Media Theory and practice - ebook
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Media Economics Economic Issues in the Media Theory and practice - ebook
In general, when we think about media, and especially mass media, we seldom associate them with economy. Meanwhile, the freedom of communication is closely related to the fi nancing sources. The Americans say: “he who pays the piper calls the tune.” In the modern world, it is diffi cult to establish who pays and what they actually pay with. Very few of us realize that the currency we pay for the consumption of media is our attention. Milton Friedmann, a Nobel Prize laureate, justly stated that “there is no such thing as a free lunch.” This book proves it clearly. Its content is the elaboration of the thought by one of the most prominent researchers of this fi eld, prof. Alan B. Albarran, who postulated that the research on economics of media should be holistic. The University of North Texas professor most accurately defi nes the notion of “media economics”, which is “the study of how media fi rms and industries function across different levels of activity (e.g., global, national, household, etc.) in tandem with other forces (e.g., globalization, regulation, technology, and social aspects) through the use of theories, concepts, and principles drawn from macroeconomic and microeconomic perspectives” [A.B. Albarran, The Media Economy, Routledge, New York 2016, p. 3]. In this book, we strive to meet these postulates, in the hope of making a contribution to the understanding of the interpenetration of media and economy, as well as to the illustration of its Polish specifi city.
| Kategoria: | Business |
| Zabezpieczenie: |
Watermark
|
| ISBN: | 978-83-01-21002-1 |
| Rozmiar pliku: | 2,7 MB |
FRAGMENT KSIĄŻKI
Introduction
Media Economics. Economic Issues in the Media. Theory and practice is a publication devoted to issues related to both economics in the media and the method of presenting economic issues in various types of communication channels.
Political, social and civilisational transitions are the background of the discussion about what is happening at the point of contact between the media and the economy. The international nature of the media, the beginning of multimedia institutions and their creations, the development of communication technology, audience segmentation and selective choice of information; all of those things are changing the communication system and ways of financing.
Topics related to the impact of economic mechanisms on the productions of journalism, as well as the way of functioning and financing of public, private and social media, are discussed in the publication. Moreover, the subject of the media’s mission in today's economic conditions is presented.
The book also describes issues associated with the communication of economic subjects to society and with the explanation of complex economic matters as well as their efficacy and transparency.
The book contains answers to questions related to the economy’s influence on the media, the media’s influence on the economy and the economic matters addressed in the media given by practitioners and theorists of communication, media experts, linguists and economists. Some have adopted a synchronous perspective, while others – a historical one.
The entire publication is divided into four sections: Media Economics, Economics in the Media – Historical Perspective, Economics in the Media – Discursive Perspective, Ways of Communicating Economic Issues.
In the section on Media Economics the authors focused on topics related to the cost of employment in the media, problems with the media’s realisation of the public mission in connection with economic constraints in the legal aspect and the economic barriers associated with the development of new media organisations. This chapter ends with an article on the changes in the Polish regional press after 1989.
The section Economics in the Media – Historical Perspective begins with three articles devoted to economic issues in the press of the interwar period, while the subsequent article is related to economic issues in “Tygodnik Powszechny” both during and after the war.
In the section Economics in the Media – Discursive Perspective the authors discuss economic issues from the perspective of the events occurring at the interface between language and socio-political-economic processes. They discuss the shape of the economic blog discourse as well as the university discourse.
The last section, Ways of Communicating Economic Issues, is dedicated to the analysis of a variety of communication tools used in the economic discourse in the new media, including a study of various types of games.Footnotes
The costs of employment in the media
Mrozowski, 2001, p. 242.
Media Law Act, No. 5, s. 24, Art. 10.
Cf. McQualil, 1992; Mrozowski, 2001, p. 241.
Zaucha, 2006, p. 41.
Media Law Act, Art. 7, s. 2, p. 5.
Media Law Act, art. 7, s. 2, p. 5.
Kononiuk, 1998, p. 12.
Media Law Act, 1997, art. 7, s. 2, p. 5.
Media Law Act, 1987, Art. 14, s. 6; Sobczak, 1993, p. 67.
Act on Upbringing in Sobriety and Counteracting Alcoholism, Journal of Laws 1982, No. 35, item 230, with amendments; Law on Preventing Drug Addiction, Journal of Laws 1985, No. 4, item 15, with amendments; Act on pharmaceuticals, medical materials, pharmacies, wholesalers and pharmaceutical supervision, Journal of Laws 1991, No. 105, item 452.
Civil Code, 1969, no. 13, s. 13.
Mrozowski, 2001, pp. 52-53.
Media Act Law, 1984, no. 5, s. 24, Art. 5, 11.
Mrozowski 2001, p. 242.
Mrozowski 2001, p. 242.
Gluza 2006, p. 40.
Sabreło, 2000, p. 32.
McLuhan 1968, pp. 5-9.
Mrozowski, 2001, pp. 261-262.
Pratkanis, Aronson, 2005, p. 239.
Łopatka, 1993, p. 25.
Pratkanis, Aronson, 2005, p. 238.
Levy, 1979, p. 83; Bagart, 1995.
“Anyone who induces another person to commit an action prohibited by the law in order to direct penal proceedings against that person, is liable as an instigator. Articles 22 and 23 do not refer to such a situation” – Criminal Code Act, Journal of Laws 1969, No. 13, item 94, as amended, Art. 24.
Kwasioch, Mikołajczyk, 2005, p. 32.
Media Economics. Economic Issues in the Media. Theory and practice is a publication devoted to issues related to both economics in the media and the method of presenting economic issues in various types of communication channels.
Political, social and civilisational transitions are the background of the discussion about what is happening at the point of contact between the media and the economy. The international nature of the media, the beginning of multimedia institutions and their creations, the development of communication technology, audience segmentation and selective choice of information; all of those things are changing the communication system and ways of financing.
Topics related to the impact of economic mechanisms on the productions of journalism, as well as the way of functioning and financing of public, private and social media, are discussed in the publication. Moreover, the subject of the media’s mission in today's economic conditions is presented.
The book also describes issues associated with the communication of economic subjects to society and with the explanation of complex economic matters as well as their efficacy and transparency.
The book contains answers to questions related to the economy’s influence on the media, the media’s influence on the economy and the economic matters addressed in the media given by practitioners and theorists of communication, media experts, linguists and economists. Some have adopted a synchronous perspective, while others – a historical one.
The entire publication is divided into four sections: Media Economics, Economics in the Media – Historical Perspective, Economics in the Media – Discursive Perspective, Ways of Communicating Economic Issues.
In the section on Media Economics the authors focused on topics related to the cost of employment in the media, problems with the media’s realisation of the public mission in connection with economic constraints in the legal aspect and the economic barriers associated with the development of new media organisations. This chapter ends with an article on the changes in the Polish regional press after 1989.
The section Economics in the Media – Historical Perspective begins with three articles devoted to economic issues in the press of the interwar period, while the subsequent article is related to economic issues in “Tygodnik Powszechny” both during and after the war.
In the section Economics in the Media – Discursive Perspective the authors discuss economic issues from the perspective of the events occurring at the interface between language and socio-political-economic processes. They discuss the shape of the economic blog discourse as well as the university discourse.
The last section, Ways of Communicating Economic Issues, is dedicated to the analysis of a variety of communication tools used in the economic discourse in the new media, including a study of various types of games.Footnotes
The costs of employment in the media
Mrozowski, 2001, p. 242.
Media Law Act, No. 5, s. 24, Art. 10.
Cf. McQualil, 1992; Mrozowski, 2001, p. 241.
Zaucha, 2006, p. 41.
Media Law Act, Art. 7, s. 2, p. 5.
Media Law Act, art. 7, s. 2, p. 5.
Kononiuk, 1998, p. 12.
Media Law Act, 1997, art. 7, s. 2, p. 5.
Media Law Act, 1987, Art. 14, s. 6; Sobczak, 1993, p. 67.
Act on Upbringing in Sobriety and Counteracting Alcoholism, Journal of Laws 1982, No. 35, item 230, with amendments; Law on Preventing Drug Addiction, Journal of Laws 1985, No. 4, item 15, with amendments; Act on pharmaceuticals, medical materials, pharmacies, wholesalers and pharmaceutical supervision, Journal of Laws 1991, No. 105, item 452.
Civil Code, 1969, no. 13, s. 13.
Mrozowski, 2001, pp. 52-53.
Media Act Law, 1984, no. 5, s. 24, Art. 5, 11.
Mrozowski 2001, p. 242.
Mrozowski 2001, p. 242.
Gluza 2006, p. 40.
Sabreło, 2000, p. 32.
McLuhan 1968, pp. 5-9.
Mrozowski, 2001, pp. 261-262.
Pratkanis, Aronson, 2005, p. 239.
Łopatka, 1993, p. 25.
Pratkanis, Aronson, 2005, p. 238.
Levy, 1979, p. 83; Bagart, 1995.
“Anyone who induces another person to commit an action prohibited by the law in order to direct penal proceedings against that person, is liable as an instigator. Articles 22 and 23 do not refer to such a situation” – Criminal Code Act, Journal of Laws 1969, No. 13, item 94, as amended, Art. 24.
Kwasioch, Mikołajczyk, 2005, p. 32.
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