- nowość
-
W empik go
History Of Lufthansa - ebook
Słuchaj i czytaj w abonamencie Go Standard już za 24,99 zł / 30 dni. Subskrypcja Go Standard daje możliwość dodania do biblioteki 3 dowolne tytuły w danym okresie rozliczeniowym (30 dni). Wybierasz z ponad 200 tys. audiobooków, ebooków i podcastów.
History Of Lufthansa - ebook
"History of Lufthansa" presents a fascinating chronicle of how a modest post-World War I German aviation venture evolved into one of the world's premier airlines, paralleling Germany's own journey through the turbulent 20th century. The book expertly weaves together three crucial phases of the airline's history: its 1926 founding during the Weimar Republic, its controversial period during the Third Reich, and its remarkable post-1953 resurrection and transformation into a global aviation powerhouse.
Drawing from extensive corporate archives, government documents, and firsthand accounts, the narrative illuminates how Lufthansa's development reflects Germany's broader industrial resilience and reconstruction efforts. The book progresses chronologically, beginning with the airline's humble origins using converted military aircraft and establishing what would become major international routes.
Through careful examination of previously unpublished business records and technical specifications, readers gain unique insights into early commercial aviation challenges and how Lufthansa overcame significant political and economic obstacles. The authors maintain an engaging balance between technical detail and accessibility, making complex aviation and business concepts understandable for general readers while providing sufficient depth for industry enthusiasts.
What sets this corporate history apart is its broader contextual approach, connecting aviation developments with economic growth, international relations, and technological advancement. The book offers valuable lessons in corporate resilience and brand rehabilitation, making it particularly relevant for business students and professionals interested in crisis management and international market development. By examining Lufthansa's journey through Germany's reconstruction and eventual economic triumph, readers gain a comprehensive understanding of how air transport shaped modern business practices and contributed to globalization.
| Kategoria: | Business |
| Język: | Angielski |
| Zabezpieczenie: |
Watermark
|
| ISBN: | 978-82-339-3672-3 |
| Rozmiar pliku: | 256 KB |
