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Branded World - audiobook
Branded World - audiobook
Audiobook po zakupie nie będzie dostępny do słuchania w aplikacji Empik Go. Pobierz plik ze swojej biblioteki i odsłuchaj go w dowolnej innej aplikacji odtwarzającej pliki mp3 - w telefonie, na komputerze lub dowolnym innym urządzeniu.
Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
Branding is ultimately a way of differentiating your product from the competition. Whether you're selling a celebrity image, automobiles, or a financial service, your goal is to make your brand the most recognizable by the consumer.But there's much more to effective branding than ubiquitous advertising and a memorable slogan. Public relations is becoming key to the entire strategy. PR is much more than just damage control for when something goes wrong; it's an effective way to communicate the story of your brand through media outlets that the public trusts.Filled with engaging stories and nuts-and-bolts tips, A Branded World shows marketers and brand managers how to tap into the power of PR to build stronger brands.
| Kategoria: | Obcojęzyczne |
| Język: | Angielski |
| Zabezpieczenie: | brak |
| ISBN: | 978-1-4815-9966-5 |
