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How Great Ideas Happen - audiobook
How Great Ideas Happen - audiobook
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If youve ever felt like creativity was sometimes out of reach, this is the guide youve been waiting for. Laurie Santos, host of The Happiness Lab podcast Great ideas are all around us, waiting to be discoveredthis illuminating guide offers accessible, research-backed advice on how to find them.Were used to imagining creativity as a lightbulb momentsudden, mysterious, reserved for the gifted few. But what if ideas arent conjured from thin air? What if theyre discoveredmore like precious artifacts that we unearth and refine? In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isnt magic, its method. The most successful innovators dont wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold. With vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous drip paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made Graceland by carefully sifting through previously recorded material for what he could take away. By revealing the hidden steps behind breakthrough success, How Great Ideas Happen uncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration. The creative process is an adventure of ideasthis book is your guide.
If youve ever felt like creativity was sometimes out of reach, this is the guide youve been waiting for. Laurie Santos, host of The Happiness Lab podcast Great ideas are all around us, waiting to be discoveredthis illuminating guide offers accessible, research-backed advice on how to find them.Were used to imagining creativity as a lightbulb momentsudden, mysterious, reserved for the gifted few. But what if ideas arent conjured from thin air? What if theyre discoveredmore like precious artifacts that we unearth and refine? In How Great Ideas Happen, cognitive scientist George Newman draws on cutting-edge research to show that creativity isnt magic, its method. The most successful innovators dont wait to be struck by brilliance; their creative process is more like archeology. As keen-eyed explorers, they scan the terrain, dig with intention, and, with a little luck, find gold. With vivid examples from the arts, science, and business, Newman shows how creativity often comes from discovering what was already there. For example, how Jackson Pollock tapped into deep patterns in nature to create his famous drip paintings; how Korean filmmakers created an entirely new genre by closely studying foreign films; or, how Paul Simon made Graceland by carefully sifting through previously recorded material for what he could take away. By revealing the hidden steps behind breakthrough success, How Great Ideas Happen uncovers a repeatable method that anyone can follow, reframing creativity not as a rare gift, but as a universal capacity waiting to be unlocked through exploration. The creative process is an adventure of ideasthis book is your guide.
| Kategoria: | Obcojęzyczne |
| Język: | Angielski |
| Zabezpieczenie: | brak |
| ISBN: | 978-1-6681-0135-3 |