-
W empik go
Coca Cola History - ebook
Słuchaj i czytaj w abonamencie Go Standard już za 24,99 zł / 30 dni. Subskrypcja Go Standard daje możliwość dodania do biblioteki 3 dowolne tytuły w danym okresie rozliczeniowym (30 dni). Wybierasz z ponad 200 tys. audiobooków, ebooków i podcastów.
Coca Cola History - ebook
"Coca-Cola History" presents a comprehensive examination of how a simple medicinal concoction evolved into one of the world's most recognizable brands, fundamentally reshaping global business practices and consumer culture along the way.
The narrative unfolds through three distinct eras: from its 1886 creation as a patent medicine, through its standardization period, and into its emergence as a global corporate powerhouse. Through meticulous research including previously unreleased company documents and historical records, the book reveals how Coca-Cola pioneered modern marketing techniques and franchise systems that would become industry standards.
The book's unique strength lies in its multifaceted exploration of Coca-Cola's influence beyond mere business success. It delves into how the company navigated crucial historical moments, from World Wars to the Cold War, while simultaneously developing revolutionary approaches to advertising and global market adaptation. Particularly fascinating is the examination of how Asa Candler's early business strategies laid the groundwork for what would become a template for multinational corporations, and how the company's secret formula transformed from a local curiosity into a global phenomenon.
This analytical narrative balances scholarly insight with accessible storytelling, making complex business concepts understandable through concrete examples and clear historical context. Whether exploring the company's role in cultural diplomacy or its navigation of various controversies, the book offers valuable lessons in brand management and corporate resilience that remain relevant for modern business professionals and history enthusiasts alike.
| Kategoria: | Business |
| Język: | Angielski |
| Zabezpieczenie: |
Watermark
|
| ISBN: | 978-82-339-3654-9 |
| Rozmiar pliku: | 425 KB |
BESTSELLERY
Wydawnictwo: PublishDriveFormat: EPUBZabezpieczenie: Watermark VirtualoKategoria: BusinessThe majority of us never had anyone to teach us truly effective communication, and because of that we don't even realize it when we're creating confusion instead of clarity. In Atomic Words; you'll discover how to dramatically improve the ...43,17 złEBOOK43,17 zł
Wydawnictwo: PublishDriveFormat: EPUBZabezpieczenie: Watermark VirtualoKategoria: BusinessThe Power of Your Subconscious Mind will open a world of success, happiness, prosperity, and peace for you. It is one of the most brilliant and beloved spiritual self-help works of all time which can help you heal yourself, banish your fears, ...3,95 zł3,95 zł
Wydawnictwo: PublishDriveFormat: EPUBZabezpieczenie: Watermark VirtualoKategoria: BusinessMan has only one mind, but he has two distinct phases or functions of the one mind. Each phase is characterized by its own phenomena, which is peculiar to itself. Each of these minds is capable of independent action as well as synchronous ...4,60 zł4,60 zł- EBOOK34,99 zł
Wydawnictwo: PublishDriveFormat: EPUBZabezpieczenie: Watermark VirtualoKategoria: BusinessThis book is for the spiritual entrepreneur who is ready to take their Human Design experiment to the next level. You will learn how to unpack your chart and where all your juicy business mojo is hidden. Through reflective practice, you can ...84,99 zł84,99 zł
