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![Cross-Cultural Marketing [DRM] - Ebook (Książka PDF) do pobrania w formacie PDF](https://cloud-cdn.virtualo.pl/covers/large/888503.jpg)
Cross-Cultural Marketing [DRM] - ebook
Cross-Cultural Marketing [DRM] - ebook
Ebook zabezpieczony DRM. Dowiedz się więcej https://www.empik.com/pomoc/faq-ebook.
Pamiętaj, ebook będzie dostępny do pobrania wyłącznie w wybranym przez Ciebie formacie.
Ebook po zakupie nie będzie dostępny do czytania w aplikacji Empik Go.
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students' discussion.Key Features:International co-authors provide their perspectives to give a rounded view of the topicExtensive case studies that allow students to learn how cross-cultural marketing works in practiceA European perspective that offers students insight into multiple subcultures' experience of cross-cultural marketingInnovative marketing strategies are discussed in detail in cross-cultural contexts, allowing students to develop knowledge at the cutting-edge of international marketing techniques.Focused on the intercultural evolution taking place in our connected world, this textbook will be an essential core text for cross-cultural marketing and international marketing courses at Masters level. It will also serve as a supplementary text for other marketing and management courses, preparing students for the world of work in an interconnected environment.
Pamiętaj, ebook będzie dostępny do pobrania wyłącznie w wybranym przez Ciebie formacie.
Ebook po zakupie nie będzie dostępny do czytania w aplikacji Empik Go.
Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students' discussion.Key Features:International co-authors provide their perspectives to give a rounded view of the topicExtensive case studies that allow students to learn how cross-cultural marketing works in practiceA European perspective that offers students insight into multiple subcultures' experience of cross-cultural marketingInnovative marketing strategies are discussed in detail in cross-cultural contexts, allowing students to develop knowledge at the cutting-edge of international marketing techniques.Focused on the intercultural evolution taking place in our connected world, this textbook will be an essential core text for cross-cultural marketing and international marketing courses at Masters level. It will also serve as a supplementary text for other marketing and management courses, preparing students for the world of work in an interconnected environment.
| Kategoria: | Geography |
| Język: | Angielski |
| Zabezpieczenie: | brak |
| ISBN: | 978-1-80088-975-0 |
| Rozmiar pliku: | 4,2 MB |
