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End of Competitive Advantage [DRM] - ebook

Wydawnictwo:
Format:
PDF
Data wydania:
14 maja 2013
170,90
17090 pkt
punktów Virtualo

End of Competitive Advantage [DRM] - ebook

Ebook zabezpieczony DRM. Dowiedz się więcej https://www.empik.com/pomoc/faq-ebook.
Pamiętaj, ebook będzie dostępny do pobrania wyłącznie w wybranym przez Ciebie formacie.
Ebook po zakupie nie będzie dostępny do czytania w aplikacji Empik Go.

Are you at risk of being trapped in an uncompetitive business?Chances are the strategies that worked well for you even a few years ago no longer deliver the results you need. Dramatic changes in business have unearthed a major gap between traditional approaches to strategy and the way the real world works now. In short, strategy is stuck. Most leaders are using frameworks that were designed for a different era of business and based on a single dominant ideathat the purpose of strategy is to achieve a sustainable competitive advantage. Once the premise on which all strategies were built, this idea is increasingly irrelevant.Now, Columbia Business School professor and globally recognized strategy expert Rita Gunther McGrath argues that its time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage. This book serves as a new playbook for strategy, one based on updated assumptions about how the world works, and shows how some of the worlds most successful companies use this method to compete and win today. Filled with compelling examples from growth outlier firms such as Fujifilm, Cognizant Technology Solutions, Infosys, Yahoo! Japan, and Atmos Energy, The End of Competitive Advantage is your guide to renewed success and profitable growth in an economy increasingly defined by transient advantage.
Kategoria: Business
Język: Angielski
Zabezpieczenie: brak
ISBN: 978-1-4221-9141-5
Rozmiar pliku: 1,9 MB

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