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![How to Write Successful Fundraising Appeals [DRM] - Ebook (Książka PDF) do pobrania w formacie PDF](https://cloud-cdn.virtualo.pl/covers/large/921311.jpg)
How to Write Successful Fundraising Appeals [DRM] - ebook
How to Write Successful Fundraising Appeals [DRM] - ebook
Ebook zabezpieczony DRM. Dowiedz się więcej https://www.empik.com/pomoc/faq-ebook.
Pamiętaj, ebook będzie dostępny do pobrania wyłącznie w wybranym przez Ciebie formacie.
Ebook po zakupie nie będzie dostępny do czytania w aplikacji Empik Go.
How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today s socially connected donors, this new edition explains how to mesh today s online technologies with direct mail to produce optimal fundraising results. You ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.
Pamiętaj, ebook będzie dostępny do pobrania wyłącznie w wybranym przez Ciebie formacie.
Ebook po zakupie nie będzie dostępny do czytania w aplikacji Empik Go.
How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today s socially connected donors, this new edition explains how to mesh today s online technologies with direct mail to produce optimal fundraising results. You ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.
| Kategoria: | Business |
| Język: | Angielski |
| Zabezpieczenie: | brak |
| ISBN: | 978-1-118-61808-0 |
| Rozmiar pliku: | 36 MB |
