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Lean Customer Development [DRM] - ebook

Wydawnictwo:
Format:
EPUB
Data wydania:
30 sierpnia 2017
90,90
9090 pkt
punktów Virtualo

Lean Customer Development [DRM] - ebook

Ebook zabezpieczony DRM. Dowiedz się więcej https://www.empik.com/pomoc/faq-ebook.
Pamiętaj, ebook będzie dostępny do pobrania wyłącznie w wybranym przez Ciebie formacie.
Ebook po zakupie nie będzie dostępny do czytania w aplikacji Empik Go.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development researchbefore you waste months and millions on a product or service that no one needs or wants.With a combination of open-ended interviewing and fast and flexible research techniques, youll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but theyll help you reach the "ah-ha!" moments that inspire truly great products.Validate or invalidate your hypothesis by talking to the right peopleLearn how to conduct successful customer interviews play-by-playDetect a customers behaviors, pain points, and constraintsTurn interview insights into Minimum Viable Products to validate what customers will use and buyAdapt customer development strategies for large companies, conservative industries, and existing products
Kategoria: Nonfiction
Język: Angielski
Zabezpieczenie: brak
ISBN: 978-1-4920-2375-3
Rozmiar pliku: 2,6 MB

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