Red and Yellow Strategies - ebook

Sharpen your strategic thinking with this mini book packed with groundbreaking ideas from a seasoned professional in strategy and management. Written clearly, concisely, and engagingly, these ideas are accessible to everyone.

The goal of business is not to make a profit. The purpose of business is to build a great company by managing six Value Waves, creating value for six groups of stakeholders. Learn what strategy really means from this mini book.

This isn't a strategy textbook or a step-by-step guide. It's a collection of groundbreaking insights from a person with 30 years of experience, aimed at sharpening your strategic thinking.

Svyatoslav Biryulin has spent his entire career in management. He served as a CEO for over 12 years. He has been serving as a board member for more than 10 years and as an independent strategy consultant for over 8 years. His experience is reflected in this book.